Indian Agricultural Marketing

The need for, and the importance of an efficient network of agricultural marketing system as vital link between farmers and consumers has already been recognised in the country. Many states have already embarked upon a huge programme of the development of agricultural markets. The results of these efforts are encouraging as evidenced from changing agricultural marketing scenario to the advantage of producer-sellers. Notwithstanding these achievements, many of the problems of marketing of agricultural produce still exist. This calls forth for further streamlining the regulatory measures as it is widely conceived that regulation of market is a prerequisite for creating an enabling environment for the farmers to produce for the market. The present volume is a modest attempt to bring sharp focus on pertinent issues of agricultural marketing and market development. The select papers are contributed by eminent scholars, marketing economists and agricultural scientists. These are well researched, comprehensive and accessible to development administrators, marketing personnel, specialist readers and students of agricultural marketing and rural development.